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We made these running shoes for you.

So you could feel really good getting around.

Blurred image of woman running in green Hilma running shoes
Hilma Running Shoes in Evergreen
Woman Running Shoes - Hilma in Green

Shoes for you are long overdue.

The days of one-fit-for-all footwear are behind us. We built shoes for your feet, in all of their glory.

Why We Did It
Hilma Running shoe in Rose Tan & Frozen Dew

We’re introducing mass personalization.

Personalized fit means next-level comfort. What could you do in shoes that support you wherever you wander…

Let Me Try Em

Most brands think
in two dimensions.

But we know that life isn't linear and that roads less traveled often have many forms. Hilma considers the shape of your foot, not just the width and the length of it.

Top and Side Angle view of the Hilma Running Shoe in Blue

(and a few other things)

Put some spring in your step.

Our virtual fitting experience means less trial and error, and more moving forward. Here’s how it works.

Field of Flowers
A pair of Hilma Running Shoes in Blue
Sustainable Materials Illustration of a Thread and Needle
Sustainable Materials
Our shoes are made with
sugarcane-based EVA.
Durable Design Illustration of the Hilma Running Shoe
Simple, Durable Design
Meticulously crafted for
the highest performance
Illustration of the Shoe's inner workings
Expertly created lasts accommodate
women’s real fit needs